Launch of BroadSoft Xtended
by Lin Freestone
March 19, 2008
BroadSoft Xtended, an initiative created to highlight the integration of voice and Web 2.0 technologies, has been launched by BroadSoft Inc. Based in California, BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services.
Innovative new applications are driven into the hands of BroadWorks VoIP application platform service providers and end-users by making them available online through the establishment of the BroadSoft Xtended Marketplace. This is believed to be the first of its kind for the telecommunications industry.
Through the Xtended Marketplace, customers will be able to download and gain information about new technologies available for integration with BroadWorks.
The BroadWorks VoIP platform is used by hundreds of telecom service providers to deliver advanced voice features to business and residential customers.
By using BroadSoft Xtended, the BroadWorks platform becomes infinitely more valuable to service providers and end-users by integrating voice into popular applications and Web services through application mash-ups.
The BroadSoft Xtended initiative has proved to be of interest to leading technology companies, developers and partners who have created integrated solutions for popular business. and consumer applications, including WebEx, Facebook, and ACT! by Sage.
These new mashups with BroadWorks calling features are available on the Xtended Marketplace, a community where service providers and end-users alike can access applications, participate in discussion forums and share integration ideas with developers. The first iteration of the Xtended Marketplace features new applications, which are available for download.
BroadSoft provides VoIP applications to seven of the top 10, and 13 of the top 25, largest carriers worldwide, as measured by recent annual revenue. These include Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon.
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