Vyke targets Asian expats

VoIP service provider, Vyke Communications, has launched a consumer marketing programme targeting the Asian expat communities.

The campaign follows research by Vyke which found that expats spend more money on their mobile phones than on food.

The new campaign, which is supported by Indian cricketer, Sourav Ganguly, will spread the news that with Vyke’s FreeTxT application, texts cost just 3p, and are free of charge when texting other Vyke users.

With the average cost of sending a text abroad around 25p, Vyke’s service could help expats save money on keeping in touch with family and friends.

Souray Ganguly will be involved in web chats, radio and TV interviews to promote Vyke’s service.

Vyke has launched an exclusive expat survival guide blog, www.vykehome.com, which gives advice on homesickness and adapting to life in the UK.