September 25, 2007

Pudding Media’s monitored VoIP calls raise privacy concerns

Permalink: Pudding Media’s monitored VoIP calls raise privacy concerns
by Lin Freestone

US-based Pudding Media has announced that it will offer free VoIP calls to those willing to let the company's voice-recognition software monitor the conversation for keywords. The tracked keywords will then be used to trigger targeted on-screen ads for the duration of the call.

Pudding Media is building a platform that opens new advertising opportunities, allowing consumers to immediately receive and respond to offers related to topics they are discussing. At the same time, Pudding Media’s technology allows any communications provider – mobile carrier, Internet telephony service, even Web publisher – to offer new ad-supported calling plans.

Pudding Media claims that its platform marries telecommunications and advertising to benefit everyone. Consumers could gain a cool new dimension to their calls with more interesting, timely information and advertising that seamlessly bridge their virtual and real-world experiences; brands reach consumers with more targeted, relevant offers; and communications providers gain a new revenue stream.

To try out the beta version, consumers can simply visit, enter a phone number and make a free call to any number in North America. When certain keywords are spoken, interesting and timely news, entertainment, and offers are displayed on the screen. For example, a consumer talking about films may see links to trailers, reviews and show times for nearby cinemas. A sports fan talking about a favourite team may see commentary and game statistics on a computer or handset screen.

Advertisers can select from tens of thousands of keywords that, when spoken, will generate promotional advertising, or the sending of entertainment and information directly to a consumer. Marketers will have opportunities to display offers as well as information about their brand or service to consumers during their conversations.

Even though it is widely acknowledged that most web surfing is monitored in some way, most consumers still consider the monitoring of voice communications as a direct assault on privacy. Pudding Media has addressed some of these concerns by revealing that the keyword information is discarded after every call, but it will be up to consumers to decide whether or not that provides enough privacy.


 Email This Post  Print This Post


Add to Bookmarks:




Related posts for: Pudding Media’s monitored VoIP calls raise privacy concerns

It’s time for a switch – a switching system that is. Cedar Point Communications announced its selection of B.A.S.E. Technologies to support the...

About VoIP News is a freely available and independent online publication, providing information on the VoIP market, networks, and products across the ...

iRiver bundles VoIP and GPS in PMP
iRiver have announced plans for a W10 Personal Media Player (PMP), which bundles a host of features together that would normally be expected of more a...

VoIP rumours cause alarm in Israel
A report by Globes Online caused a stir in Israel, when it claimed that VoIP would be blocked. Although a Ministry of Communications figur...

CSR launches Music’n'Voice dongle design
CSR Plc, the Cambridge-based provider of personal wireless technology, has launched a USB Bluetooth dongle design, which enables Bluetooth headphones ...





Speak your mind

Previous: « Small businesses adopting VoIP faster than larger firms
Next: Vibe deploys Genband platform for VoIP »

Visited 337 times, 6 so far today since July 12th 2007

Latest VoIP News:

General VoIP

Ofcom’s VoIP 999 ruling supported by ITSPA

Ofcom’s recent ruling that VoIP services will have to allow emergency calls, has secured support from the Internet Telephony Services Providers’ Association (ITSPA). From 8th September 2008, all Type 2 and Type 4 VoIP services - those which allow users to make calls to normal national phone numbers - will have to provide 999/112 services. According [...

VoIP Phones

SoliCall’s PBXMate reduces background noise on VoIP

SoliCall has a solution to the problem of noisy business calls over VoIP networks, especially conference calls. SoliCall’s PBXMate reduces background noise and improves voice clarity. SoliCall's PBXMate can work with any VoIP Network that supports SIP and it runs on Linux & Windows. SoliCall offers dramatic improvement of phone calls' quality. By simple configuration, [...

VoIP Technology

Critical hole in Skype VoIP client remedied

It has been announced that Skype has remedied a critical security hole in version 3.6 of its VoIP software for Windows, released in mid November 2007. When a specially crafted website is visited, attackers are able to inject malicious code onto a PC and execute it with the user's privileges. It would then be possible [...

VoIP Networks

Eircom developing Ireland’s largest VoIP network

Eircom is planning to launch Ireland’s largest and most advanced VoIP network by March 2008. Working on behalf of AIB to develop its next-generation integrated data and voice network, 5,000 Cisco IP phones will be used across the company’s IP telephony IT infrastructure as part of the ‘One Network IP Telephony Project’. One Network is an [...

VoIP Security

Cisco tackles security threat

Cisco is trying to tackle a security threat in its VoIP phones that allow hackers to eavesdrop on conversations. The threat was discovered by a researcher working for Telindus, and allows hackers to remotely eavesdrop on Cisco Unified IP phones. Cisco Systems has confirmed that it is possible to eavesdrop on remote conversations using Cisco VoIP [...