Will bonded ADSL see bigger take-up?
by Brian Turner
July 1, 2008
One thing is clear: the internet needs of business is escalating, not least on bandwidth issues.
Triple play offerings mean that business is being offered more choices, but ISP’s may be over-subscribing what they can deliver.
VoIP has always suffered from Quality of Service (QoS) issues, there’s no getting around that. Crackling lines, dropped connections, and incompatible VoIP formats results in a poor user experience that reflects poorly on the technology.
Added to this the huge bandwidth demands of video as take up rapidly increases alongside IPTV services, and in-company video production, and most companies can have a serious headache at hand.
It’s not simply the demands of these technologies, but also the ability to deliver from ISP’s - especially when most are reliant on the infrastructure of a single telecom’s provider such as BT.
With broadband services being sold on price points as opposed to QoS, it’s no wonder that many people’s experiences of triple-play isn’t necessarily the most positive.
There are alternatives, though, using existing ADSL technologies: leased lines, VPN, WAN and bonded ADSL services all offer the ability to supercharge a company’s broadband potential.
The trouble is, many of these services remain out of reach of small business because of the cost-investment required to apply them.
The result is a two-tier internet provision - mass market, and specialist high-budget services.
However, as triple play and especially video usage becomes an increasing norm, the expectation is that market forces will adapt to bring more users from the mass market into the higher end services.
We’re not yet seeing that happen, but we are still living in the early days of a media-rich internet. As technologies, pricing models, and user activity matures in these areas we should see continued progress in this area.
In the meantime, VoIP still has a somewhat uncertain reputation. A service sold to B2B on a zero price-point fails to sell quality to business customers, which is exactly what they want and need.
Perhaps as we see ADSL technologies expand and increase in availability, we’ll see VoIP not as a free bundled service, but a quality paid-for service in its own right.
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